The energy drink Monster Energy (Monster Beverage Corporation) was launched by two South Africans in 2002, Rodney Sacks and Hilton Schlosberg.

Very quickly, the financial performance of the brand proved to be exceptional: in ten years, sales have increased by 2 billion dollars and Monster has been the best performing American stock of the past 20 years. Seduced by the brand and its exceptional growth rate, the Coca Cola group took a 16.7% stake in 2015 then 25% in 2021.

Today, Monster drinks are sold in more than 140 countries, and the company holds a significant share of the $53 billion global energy drink market.