According to a study conducted by World Wide Worx and Mastercard, e-commerce in South Africa experienced unprecedented growth in 2022, with more than 55 billion rand (+-3.3 billion euros) in turnover. business done. And never mind.. the 2023 forecasts announce an increase of +25%. Online commerce should drive retail activity, and represent more than 5% of total sales!

Why the e-commerce activity promises to take off
Take A Lot, the main player in the e-commerce sector, is losing momentum. Not only is Take A Lot facing competition from local players who are investing massively in their electronic offer, but it is above all the launch of the giant Amazon that is taking shape. The Amazon group has finally been authorized, since last month, to build its African headquarters in Cape Town.

The arrival of the e-commerce giant
Africa was the only continent where Amazon had no operational structure in place. It is clear that this news promises many economic and social benefits for South Africa: the complex, which will be built on a 60,000 square meter plot, at a cost of 280 million dollars, will generate more than 24,000 jobs, including 5,239 direct…