Welcome to Cross-Business
Market research and analysis, Regulatory survey, Market test, Buyers meetings, Trade events & Exhibitions promotion and everything you need to enable your company to quickly enter onto the targeted market.
Welcome to Cross-Business
Founded in 2012, in South Africa, Cross-Business is an International Trade Consulting firm specialized in the operational support of exporting companies wishing to develop or establish themselves in South Africa.
Market research and analysis, Regulatory survey, Market test, Buyers meetings, Trade events & Exhibitions promotion and everything you need to enable your company to quickly enter onto the South African market.
At Cross-Business, we have an extensive knowledge and hands-on experience in a variety of sectors including agriculture, food processing, healthcare, fashion and cosmetics, home living, decor and design, luxury, tourism, building, new technologies, industries, and many more.
We are a Euro South African team, based in Sandton, near Johannesburg for the last 20 years so we have an intimate insight into the cultures and business opportunities in Europe and South Africa.
Years of experience, and a large network of contacts makes us ideally placed to help you enter new markets rapidly and knowledgeably saving you both time and money that would be required to explore the market yourself !
Our Services

Market Intelligence …to help you make an informed decision
How well do you know the business environment? We offer up-to-date macro-economic indicators, trade conditions, and opportunities in your particular market.
Marketability, key competitors, comparative prices, distribution networks, market access, and trade barriers, etc…
We provide quantitative and qualitative market information in order to assist your organisation to market its products or services more effectively.

Get feedback on your product
We arrange a market test according to your specifications prior to the introduction of your product or service onto the South African market. This will help you identify prospective partners in your new venture!
Meet your potential buyers
Once prospective partners have been identified, we organise your B2B meetings and assist you with all the logistic aspects of your business trip (accommodation, taxi, translator, etc.) to ease

Participate in our trade events to meet potential buyers and rapidly develop your contact network
We arrange delegations of exporters, investors or companies who are seeking new business opportunities or exploring the market…
Turn leads into business
As follow-up is just as crucial as the meeting itself, we will assist you to effectively take action after a networking event and turn your leads into business.

Get ready for your Exhibitions & Trade Shows
We plan and coordinate every single aspect of the set-up of your stand with professional exhibition platforms.
Should you wish to save on time and resources and cannot travel to attend a conference or trade show, we do it on your behalf, representing you and reporting the results back to you.
Strategic sourcing
Are you looking for sourcing new products? We connect you with new suppliers in an efficient and cost-effective manner.
Set up and run your company

Company registration
Looking for starting your own business in South Africa? We will accompany you every step of the way through this adventure, and reduce the administrative burden.

Virtual offices
You are not yet set in South Africa but need a virtual office? We offer you a physical and postal address in a prestigious location in Johannesburg that can be used on you company documentation.

Looking for an office in Johannesburg? We have office space available!
Kyalami Business Park is an ideal location, conveniently located between Johannesburg, Pretoria and the East and West Rand, on the doorstep of restaurants, supermarkets, medical, sports and shopping facilities… not forgetting the renown Kyalami Grand Prix Circuit and International Convention Center.
News
STELLANTIS INVESTS IN SOUTH AFRICA
Stellantis Africa Middle East confirms its intention to establish a state-of-the-art factory in Port Elizabeth by 2025.
TWO SOUTH AFRICANS LAUNCHED THE MONSTER ENERGY DRINK
The energy drink Monster Energy (Monster Beverage Corporation) was launched by two South Africans in 2002, Rodney Sacks and Hilton Schlosberg.
AMAZON INVESTS SOUTH AFRICA
After months of legal battle (following a historico-cultural disagreement as to the location chosen), the e-commerce giant has received authorization to set up its Africa headquarters in Cape Town.
CREATION OF A TECHNOLOGY TRANSFER AND VACCINE MANUFACTURING CENTER
The World Health Organization last month inaugurated its mRNA vaccine technology transfer center in Cape Town.
HOMEGROWN, THE NEW SOUTH AFRICAN DISTRIBUTION LABEL TO BENEFIT THE AGRI-FOOD SECTOR
The South African food distribution giant, Shoprite, has just introduced the "homegrown" label.
THE IMPLEMENTATION OF ALSTOM: A VIRTUOUS DEVELOPMENT MODEL DESIGNED 10 YEARS AGO
More than 10 years after their establishment in South Africa, Alstom can report an active participation in the South African economy.

SOUTH AFRICA ALLOWS INDIA TO REINTRODUCE THE CHEETAH, ENDANGERED SPECIES SINCE 1952!
After lengthy negotiations, an agreement was finally reached between the two countries.
SPRINGBOKS TEAM CAPTAIN COMMITS TO RACING 92
Siya Kolisi, the captain of the Springboks national team, will play for Racing 92 after the Rugby World Cup in September 2023.
E-COMMERCE IN SOUTH AFRICA PROMISES TO TAKE OFF
According to a study conducted by World Wide Worx and Mastercard, e-commerce in South Africa experienced unprecedented growth in 2022, with more than 55 billion rand (+-3.3 billion euros) in turnover. business done. And never mind.. the 2023 forecasts announce an increase of +25%. Online commerce should drive retail activity, and represent more than 5% of total sales!
VOLTALIA SIGNS A RENEWABLE ENERGY SUPPLY AGREEMENT WITH RBM RIO TINTO AND LAUNCHES THE CONSTRUCTION WORKS OF THE POWER PLANT
Voltalia, listed on Euronext Paris, is launching the first construction works of a 148 MW solar power plant, just a few months after the signing of a renewable energy supply agreement with Richards Bay Minerals (RBM).
ANGLO AMERICAN & EDF RENEWABLES LAUNCH ENVUSA ENERGY JOINT VENTURE IN SOUTH AFRICA
Envusa Energy, co-owned by Anglo American and EDF Renewables, a subsidiary of EDF, will operate 600 GW within a few months and then, in a second phase, 1 GW of green energy projects in South Africa.
SUCCESS STORY: STRONGER TOGETHER
It was in February 2022 that Cross-Business South Africa was selected as a partner of Business France Johannesburg as part of the Aerospace Valley "SME Africa" tenders. The aim was to support 3 European companies in their development project on the South African market and to promote access to Earth Observation data for societal and environmental purposes to targeted South African end users.
CROSS-BUSINESS SOUTH AFRICA AT SIAL PARIS
Cross-Business France & South Africa will be present at SIAL Paris from October 17 to 19, 2022
FOOD-HALLS : A NEW TREND TO FOLLOW-UP CLOSELY IN SOUTH AFRICA
After the food courts, food halls are unfolding in South Africa..
LAUNCH OF THE NANTSA VACCINE MANUFACTURING CAMPUS
It is today that South African President Cyril Ramaphosa and Dr P Soon-Shiong inaugurate in Cape Town the NantSA production site for pharmaceuticals, biologicals and vaccines and launch the Coalition to Accelerate Access to advanced health care "Coalition AAAH".
COP26 GLASGOW: 8.5 BILLION USD MOBILIZED
8.5 billion USD is the amount mobilized by the United States, the United Kingdom and the European Union to enable South Africa to accelerate its energy transition towards a low-carbon economy, and reduce its dependence on coal.
ELON MUSK, CEO OF TESLA AND SPACEX RECENTLY ELECTED PERSON OF THE YEAR IS SOUTH AFRICAN!
"Person of the Year"
Elon Musk, the richest man on the planet, recently elected "Person of the Year" by Time Magazine is South African!
MUNICIPAL ELECTIONS 1ST NOVEMBER 2021
The municipal elections on 1 November 2021 marked a turning point in the political history of South Africa since the advent of democracy.
BUSINESS OPPORTUNITIES IN THE BEVERAGE SECTOR
While the alcoholic beverage sector has suffered from sales restrictions during the pandemic, it has remained very attractive.
10 REALLY GOOD REASONS TO INVEST IN SOUTH AFRICA
1. South Africa has the most modern and most modern economy diversified continent.

WE SHARE OUR WORKING SPACES!
We rent co-working spaces at Kyalami Business Park, Johannesburg, overlooking the famous "Kyalami Grand Prix" circuit!
Are you looking for a friendly workplace, in a quality environment, while optimizing your budget? Our shared workspace offers an ideal solution: equipped offices, connected meeting room, prestigious address, and many services on demand!
Interested? email info@cross-business.com
IMF ECONOMIC FORECASTS: A BIGGER THAN EXPECTED ECONOMIC REBOUND
The IMF presented its new economic forecasts on October 14, 2021.
SPECIAL FOCUS ON THE DYNAMISM OF THE AGRICULTURAL SECTOR
While the Covid crisis has led to a general slowdown in the South African economy, certain sectors, such as agriculture, continue to show their resilience!
Our Partners

Northern America: USA, Canada
Europe: Belgium, France, Italy, Spain, Switzerland, UK
Eastern Europe: Estonia, Lithuania, Belarus, Ukraine, Poland, Slovakia, Hungary, Romania, Bulgaria
Asia: Russian Federation, Azerbaïdjan, Kazakhstan, Ouzbekistan, Turkmenistan
Middle East: Dubaï
South Asia: Singapore, Indonesia, Malaysia, Myanmar, The Philippines, Vietnam








